American living in Paris, France for 30 years.

A woman with shoulder-length braided hair, wearing a black long-sleeve dress and a thick silver necklace, standing outdoors against a white column with blurred background.

Hi, I’m Jackie.

I've spent over three decades building brands, starting on the sales floor in Los Angeles, and rising, market by market, to a seat on the Management Committee of L'Oréal. In between, I led product and category strategy in New York and Brussels, ran Marketing Director roles across France, the UK, South Africa, and Ghana, and directed global brand strategy for Maybelline across markets spanning Australia, New Zealand, India, Dubai, Morocco, and Lebanon. I built diversity strategy at a global level. I led hair care brands, color cosmetics brands, and mass-market powerhouses, inside some of the most demanding, disciplined marketing organizations in the world: Colgate-Palmolive and L'Oréal. At Colgate-Palmolive, I improved margins by 45% through formula and packaging optimization across key product lines. At L'Oréal, working on the Maybelline brand, I partnered with USA labs to develop a lipstick range for the Indian market, turning around a decline in makeup sales and delivering 15% net sales growth.

For thirty years, Paris has been home. I'm fluent in French, not textbook French, but the French of thirty years of boardrooms, retail floors, and everyday life here. I understand this market from the inside, not as a visitor studying it from a brief.

After decades of building brands within global companies, I reached a turning point, the kind many senior leaders eventually reach, a moment to ask what I truly wanted to build next and for whom. The answer was clear: I wanted to take everything I had built, the strategy, the instinct, and the hard-won expertise from working across four continents and a dozen markets, and bring it directly to the brands that need it most, without the constraints of a corporate structure standing in the way.

Today, I serve as a Fractional Chief Marketing Officer and marketing leader for emerging and established beauty brands building their future in France.

I bring this leadership model to life through my experience as Global Marketing and Digital Director for NOTE Cosmetics, where I led the brand's digital transformation, product innovation, and strategic and operational marketing as an embedded senior partner, not a traditional employee. Based in Paris, I served as the brand's Marketing Director and led marketing teams across Canada, Dubai, France, Turkey, and the UK. Under this model, I repositioned the NOTE Cosmétique brand globally, driving 30% year-on-year business growth.

I step in as a senior strategic partner, fully invested in your growth, without the overhead of a full-time executive hire.

The principles that guided three decades of my career are the same ones I bring to every brand I work with now: clarity of vision, sharp strategy, hands-on execution, and authentic connection. I don't deliver a plan and step away. I become part of your team, accountable for outcomes, present at every stage, from brand positioning and storytelling to campaign execution and lasting market impact.

Every partnership is built on trust, transparency, and shared ambition, because your brand's success is something I care about, the same way I've taken every brand I've built personally for thirty years.

I'm not a consultant. I'm your strategic marketing authority, on your terms.

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TESTIMONIALS

  • I had the opportunity to work with Jackie on D&I, and her impact was truly significant.

    Jackie led and structured a D&I Marketing approach with a clear conviction: inclusivity is not a constraint, but a driver of growth — and she demonstrated this with evidence, across major brands such as L’Oréal Paris, Lancôme and La Roche-Posay.

    Jackie helped move the organization forward on topics that were still largely unexplored at the time, particularly digital accessibility, by anchoring them concretely within marketing and digital strategy. Through the quality of her analysis, the impact of her presentations, and her ability to engage the right stakeholders — including at the most senior levels — she genuinely shifted perspectives.

    She combines strong relational intelligence with analytical rigor, and has a rare ability to turn conviction into action. Her work has had a lasting influence on how inclusion is integrated into our marketing. Working with her was a real privilege.

    Jean-Claude LE GRAND, Chief Human Relations Officer, L’Oréal Group

  • Few professionals combine strategic depth and operational excellence as effectively as Jackie in the cosmetics industry.

    Since 2018, she has brought a rare combination of expertise across marketing, global marketing and digital, supported by deep experience with major industry players. She is someone you can fully rely on — professional, adaptable and consistently committed to the success of each project.

    What truly sets her apart is her ability to approach every challenge with insight and care, delivering tailored solutions and meaningful impact. Jackie is a genuine asset to any cosmetics project and a real added value to any team.

    Souzan AZIZAN, Founder and CEO SA&CONSULTANTS | Author of the No Plan B Series

  • Jackie’s a force in driving inclusive marketing strategies that don’t just check a box but create meaningful change. Through her persistence, persuasive skills, and deep expertise, she has successfully challenged biases and stereotypes within the beauty industry—making inclusivity a business priority rather than an afterthought.

    Her work with brands like L’ORÉAL Paris, Lancôme, and La Roche-Posay has led to a stronger focus on developing inclusive products and communications, ensuring that consumers of all backgrounds—whether diverse in origin, ability, or age—are authentically represented. She has a rare ability to bring leadership on board, transforming digital platforms into spaces that truly reflect and engage underrepresented audiences.

    Antoinette HAMILTON,  Global Head of Inclusion & Diversity, LAM RESEARCH


  • I had the opportunity to work with Jackie during the launch of NOTE Cosmetique in Russia — a highly competitive and demanding market — during her tenure as Global Marketing Director, based in the Paris HQ offices. Her strategic vision and execution were instrumental in helping the brand stand out and gain market share quickly.

    Jackie brings a strong command of 360° marketing, brand positioning, and international development, combined with agility, ownership, and excellent negotiation skills that opened doors with key retailers. She led a major brand transformation, from platform and packaging updates to a modern, trendy repositioning, while motivating her team and colleagues to deliver their best. Jackie’s intelligence, sound judgment, and flexibility make her a rare and valuable asset in any complex growth context.

    Natalia KULESHOVA, Ex GM NOTE COSMETIQUE Russia and CIS countries

  • Jackie is a natural leader whose influence extends well beyond the projects she works on. Working with her was a defining professional experience, and she continues to be a role model to this day.

    An outstanding marketer, she combines creativity, strategic vision and a strong execution mindset. Her ability to inspire, align and motivate large cross-functional teams is remarkable, particularly in complex, high-stakes environments.

    Jackie communicates with clarity, reduces friction, and consistently brings teams and partners together around a common goal. She is a standout professional in every sense.

    Gulsen K, International Regional Sales Manager, FLORMAR