Your marketing leader. Your terms.
FRACTIONAL CMO LEADERSHIP
THIS IS FOR YOU IF...
You have a great product, but your marketing feels scattered, inconsistent, or reactive.
You know you need senior marketing leadership, but you're not ready or able to commit to a full-time CMO salary.
You're preparing for a launch, a rebrand, or a new growth phase and need someone to lead it, not just advise on it.
You've been working with agencies but feel like no one is actually steering the ship.
You want a strategic partner who is as invested in your brand's success as you are.
How i Work
01 — FRACTIONAL CMO LEADERSHIP
For brands that need an ongoing senior marketing presence embedded in their business.
I become your outsourced Chief Marketing Officer: setting strategy, leading execution, managing agencies and partners, and mentoring your internal team. We define the scope and hours together based on what your brand actually needs, and we revisit as your business evolves.
Best for: Brands in a sustained growth phase who need consistent senior leadership without a full-time hire.
Tailored solutions to help your established beauty brand thrive in the French market. Each service is designed to address your unique needs, ensuring a successful entry, launch, and sustainable growth. Choose the support you need, à la carte, or let’s craft a comprehensive strategy together.
02 — BRAND SPRINT
For brands that need focused, high-impact work on a specific challenge or moment.
A defined engagement with a clear scope and outcome, such as brand repositioning, a product launch strategy, a go-to-market plan, or a full marketing audit with a prioritized action plan. We move fast, we go deep, and you leave with something concrete and executable.
Best for: Brands preparing for a launch, a pivot, a retailer pitch, or a new growth phase.
03 — ADVISORY & MENTORSHIP
For founders and brand owners who have a team in place but want senior strategic guidance.
A lighter-touch engagement where I serve as your strategic sounding board: reviewing plans, challenging thinking, connecting dots, and helping you make better decisions faster. Available on a monthly retainer basis.
Best for: Founders who are building their marketing function and want an experienced voice in the room.
NOT SURE WHICH Solution IS RIGHT FOR YOU?
That's what a first conversation is for. Tell me where your brand is and what's keeping you up at night, and we'll figure out the best way to work together.
You didn't build your brand to spend your days second-guessing your marketing strategy.
You built it because you believe in what you've created and you want the world to know it.
But somewhere between the product, the brand story, the content, the campaigns, and the endless noise of a crowded market, it gets overwhelming. You know you need senior marketing leadership. What you don't need is the cost, the commitment, or the risk of a full-time executive hire, especially if you're not ready for that step yet.
That's exactly where I come in.
With 30 years of building and scaling brands inside global companies, I bring the kind of marketing leadership that has historically been out of reach for emerging and growing small-to -medium sized beauty brands. The strategic thinking. The instinct that only comes from hard-won experience. The ability to see the full picture, where your brand stands today: where it needs to go, and exactly how to get there.
I work with you on a flexible, contract-based model, with as many or as few hours per week as your business actually needs. I can craft your strategy, oversee execution, and mentor your internal team, stepping up or pulling back as your brand evolves.
No long-term commitment. No hiring process. No onboarding runway. Just senior marketing leadership, from day one, on your terms.
I don't hand you a plan and disappear. I step in as your marketing leader, embedded in your business, accountable for outcomes, and invested in your growth as if it were my own.
What you get is not a consultant with recommendations. Not an agency with a roster of rotating account managers. You get a seasoned marketing leader, fully focused on building something that lasts.
If you are a beauty brand ready to stop guessing and start leading your market, this is why we should talk.